Animated buildings

Here's a commercial I did a few years ago for the Construction Industry Trade Body. We had lots of fun doing it - the animation idea was an midnight inspiration that I ended up scamping on Photoshop originally. The animation was done by Bermuda Shorts, directed by Will Barras.

Looking back at it, I'm really happy with the way it worked out. There was a lot of information to get across and the endframe looks cool. It also worked really well, it drove lots of traffic to the website and the client ran it for three years. Icing on the cake, it picked up a Best Use of Advertising at the MCCA awards.